Focus Group Rationale & Questions- post and edit the working text for your rationale statement and questions on the page below. I will make any final revision I think are necessary on Friday evening.
A big conclusion reached was that the participants that were currently in college were much more likely to pirate their music than college graduates. This may be because of the availability and easy access of these programs and of friends that use piracy programs in college. This result can also be because undergraduates tend to not be as financially sound as college graduates.
Another conclusion reached was that Generation-Y shows no signs of slowing down their use of pirating music because they are not afraid of the laws surrounding the controversy.
Fans feel as though they give back to the artist through concerts and merchandise sales.
Generation-Y will attempt to purchase the music of artist they consider to be “underground”, “struggling”, or "local" for that matter.
Technology today has made it very easy to download music for free.
People who aren't tech savvy and are not downloading the music personally are still finding ways to get the music without paying through interaction with peers.
Focus Group Rationale & Questions- post and edit the working text for your rationale statement and questions on the page below. I will make any final revision I think are necessary on Friday evening.
MWF 12 music focus group
Focus Group Findings